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Market watch beverage magazine11/7/2023 Kristin Overstreet, national account manager, foodservice and OCS - East at Twinings North America, said the tea company has noticed an increase in consumption of hot tea in regions with cooler climates and that there has been an increase in the number of consumers seeking to enjoy tea outside of the home, including at the office. Good in-house amenities make for happier employees and better retention,” said Purcell. “We do have an opinion that ice machines are becoming more popular in the workplace as companies try to provide more and better healthful amenities for their employees. Quality ice machines, especially those that make nugget ice, have also enabled a lot of profitable beverages and driven consumer satisfaction and repeat business, he added. “In addition, the amount of plastics in our oceans has raised awareness about the impact single use plastic bottles have on the environment and businesses are increasingly switching to point-of-use coolers that workers can fill their reusable bottles from.”įollett’s machines offer chewable nugget ice, Chewblets®, with still water and sparkling water as options, Purcell said. “Consumers are more educated than ever due to water concerns in the news such as legionella outbreaks and the Flint lead crisis and they are expecting employers to provide safe drinking water,” said VanWyngarden. VanWyngarden attributes these trends to consumers opting for healthy choices for themselves and the environment. The coolers provide a more eco-friendly distribution of sparkling water, VanWyngarden said. The uptick in sales of individual bottles of sparkling water has resulted in more sales of point-of-use sparkling water coolers as well. Though Follett is focused on manufacturing its products and less on pinpointing distribution popularity in terms of demographics and industries, Purcell also said it seems sparkling water has spread inland beyond its popularity along the coasts. “Seven years ago, we saw sparkling water mainly on the coasts and in the largest metropolitan areas, but I can personally vouch it has spread to small town Nebraska as well!” VanWyngarden said. VanWyngarden added that she has also seen the trend spread from predominately the East and West coasts to many areas of the country now. “We’re seeing a surge of interest in sparkling water as a healthy alternative to soda,” said Purcell, whose company designs and manufactures equipment for ice and water dispensing. Lisa VanWyngarden, senior manager, business development and marketing at Waterlogic Commercial Products, LLC, and Mike Purcell, product marketing manager at Follett LLC, both said they have seen growth in the popularity of sparkling water. “It used to be that change was driven predominately by the influencers who lived on the East or West coast, but I see the same trend in the Mid-South, Southeast, Mid-West, Northwest, really everywhere,” Smaltz said. He said that he sees these trends as crossing gender, age and geographic boundaries. “With all that being said, if it doesn’t taste great, they don’t want it.” “The cleaner the product the more appealing to today’s consumer,” Smaltz said. Smaltz said water has replaced carbonated beverages as the bestselling beverage as consumers are looking for products without sugar, artificial colors and artificial flavors that are non-GMO, kosher, vegetarian, vegan-friendly and have additional benefits like vitamins and protein. “As healthcare gets more and more expensive as well as challenging to navigate, people of all demographics are doing what they can to be more aware of what they eat and drink.” “With health and wellness taking a more prominent place in every facet of people’s lives, there has been a strong shift away from sugary beverages loaded with artificial ingredients,” said David Smaltz, senior director of sales, vending, at Celsius. More personalized drinks may even be part of the future of office life. While coffee is a much-beloved staple, a focus on wellness is ushering in healthier drinks, sparkling water, hot tea and unusual flavors that spark joy for consumers. Alternative beverage options are becoming more commonplace at the office.
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